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Beginner’s Guide to Shopify Marketing:
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Neil Kettleborough
1 post
May 05, 2025
9:53 AM
Set Up a Strong Foundation

Start with a clean, responsive theme. Use high-quality images and simple navigation. Make sure your homepage loads fast.

Optimize Your Product Pages

Write clear product titles and descriptions. Use keywords naturally. Add trust signals like reviews, FAQs, and guarantees.

Use Shopify Email Marketing Tools

Install apps like Klaviyo or Omnisend. Build a welcome series. Send cart reminders and exclusive deals to your list.

Create SEO-Optimized Content

Blog regularly with keyword-rich topics. Answer common customer questions. Link to your product pages naturally.

Leverage Social Media Platforms

Create a business account on Instagram and Facebook. Post product videos, behind-the-scenes clips, and customer stories.

Run Targeted Shopify Ads

Use Facebook and Google Ads to reach your audience. Retarget visitors who didn’t buy. Use eye-catching visuals and strong calls to action.

Offer Discounts and Limited-Time Deals

Use urgency to drive quick decisions. Add countdown timers. Promote sales in pop-ups and on banners.

Install Shopify Marketing Apps

Try apps like Privy, ReConvert, and Loox. They help with email pop-ups, upselling, and collecting reviews.

Track and Analyze Your Results

Use Shopify analytics and Google Analytics. Study what works and what doesn’t. Adjust your campaigns based on performance.

Encourage Customer Reviews and Referrals

Ask for reviews after purchase. Offer rewards for referrals. Use tools like Yotpo or ReferralCandy.

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