PPC (Pay-Per-Click) interview questions often focus on a candidate’s understanding of digital marketing strategies, keyword research, ad creation, and campaign management. Common questions include topics such as explaining the difference between CPC and CPM, how to create a successful PPC campaign, and how to measure ROI. Interviewers may also inquire about experience with platforms like Google Ads and Bing Ads, strategies for optimizing ad performance, and understanding of targeting options, bidding strategies, and tracking conversions.